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Billy Garzon: Expert Advice On How To Write Good POD Content

In the print-on-demand industry, if you want to build a startup, you need a brilliant writer for all of your content. This article will bring you the best writing advice from a POD expert, Billy Garzon. As a seasoned POD content creator and marketing specialist, Billy understands how important it is to write effective content.

Through years of refining strategies, Billy has optimized his writing techniques to convert browsers into buyers quickly. Keep reading, and your POD brand can avoid some of the most common mistakes.

Understanding The Audience: The Foundation Of POD Content

1. Identifying Target Demographics

Because Billy has experience writing hundreds of POD articles for many clients, he understands the importance of targeting.

Back then, in Billy’s freelance career, he struggled a lot because he couldn’t determine who he was writing for. But through research on consumer psychology, he learned that POD brands must focus harder on people’s lifestyle, interests or needs to engage potential buyers.

He recommends that you go through social platforms and review sites for clues on demographics, like family roles, hobbies or locations of your audience. Then factor that info into your content to build an instant connection.

2. Connect With Them By Personalization

Thanks to Billy's education in cultural studies, he knows that context matters most. Context shapes all interactions in our lives. People won’t read something that doesn’t ring true to their personal thoughts. And after Billy personalized the language for each persona, the response rates rose by 30%.

According to Billy, your content has to address the pain points of the customers, then offer your own solutions. For example, stressed parents would want a POD T-shirt that’s cheap and convenient. Young adults want designs that help them express themselves, and elders love a T-shirt that is comfortable.



Customers will only buy POD stuff that they relate to.

Writing An Engaging Copy For POD Products

1. The Power Of Storytelling

A Professional Writer with a Flair for Persuasive Content: Billy Garzon saw the firsthand impact of storytelling. Even today, many customers still discuss articles that he wrote years ago, because the content reflects their struggles very accurately.

Billy suggests adding some real user reviews to your POD site. For example, a busy parent shares how POD T-shirts have saved them so much time for dressing, or a teenager tells how the design has earned him a new girlfriend.

2. A Clear Call To Action

Being a content writer for 5 years, Billy is no stranger to CTA (call to action). No matter how good your writing is, you gotta have some straightforward words to encourage customers to open their wallet.

According to Billy, you should add a sense of urgency to your content, along with some extreme numbers. For example, “This POD design is only available for 02 more days, and 1000 people have got it before you”. That will speed things up incredibly!

Optimize Your POD Content For Search And Conversion

1. SEO Best Practices

As an avid member of the Market Research Society, Billy always stays updated on SEO tactics. He emphasizes that your content has to abide by many technical needs, like keywords and internal links, to boost traffic for the POD site. You should also include the most frequently asked questions about your products, which helps for higher indexing.



A good POD writer must always optimize their content.

2. Creating Scannable Content

Billy is too familiar with deadlines and budgets, and through the years of writing for the brand LionKingShirt, he has developed an eye for editing. As a POD writer, you have to hook your readers immediately.

He advises splitting up your content with headers, highlights and lists. For example, you can add key features in a side bar, which helps users to compare between products. Keep proper formatting, font sizes and white spaces, so your readers can easily skim-read and spot the value faster.

Last Comments

In the POD business, it’s never easy to persuade your customers, especially if you’re a startup. You will need the best content that satisfies technical needs, but also show genuine care for the target audience.

By following Billy Garzon’s advice, POD sellers can feel confident that their hard work will pay off, and their designs can see the light of day. What matters is you have to nurture your customers at each stage of the buying cycle. Armed with these strategies, POD entrepreneurs will soon turn their brand into a household name!